Self-awareness is the new smart. Carl Jung said that the purpose of life is to make the unconscious conscious. What does this mean for leaders? Well, in a study done by Innermetrix of 200,000 people with the purpose of getting deep insights into high-performers, such as Anthony Robbins, Marshall Goldsmith and the head of PepsiCo for example, they found that the two top attributes that leaders and thought leaders need to be successful, number one was, self-awareness. And number two is authenticity. So authenticity in terms of how true are you to yourself, your strengths… Going back to Jung and bringing the unconscious to the conscious as a leader. A) How self-aware are you of your strengths and blind spots. And B), how comfortable are you taking your strengths out there into the world?